In Marc's ski photography, for instance, he does not typically capture the Juicy Fruit moment where the skier is bursting out of the powder and taking up the majority of the frame. Instead, Muench's skiers are usually dominated by the landscape around them. But in an almost counterintuitive sense, the skier, the mountaineer, and the kayaker, as the case may be, become the point of dominating interest. "It's their position in the landscape that makes them significant," says Marc.

"You have to closely study what's being done in photography now to find out how to differentiate yourself. That doesn't mean to become an amphibian and turn into something you don't want to be, but rather to define what you want to photograph while keeping in mind what's being done so that you're not assimilating someone else," says Marc. "I also look at other fields like fashion and industry to derive different ideas and techniques to apply to my landscape photography."

Marc also brings this sensibility to his commercial work, which accounts for about a third of his business (landscape and outdoor adventure represent the other two-thirds). Marc says that though he enjoys commercial photography and engages it creatively, its primary purpose is to help provide a financial foundation for pursuing his coffee table book photography.

In Marc's ski photography, for instance, he does not typically capture the Juicy Fruit moment where the skier is bursting out of the powder and taking up the majority of the frame. Instead, Muench's skiers are usually dominated by the landscape around them. But in an almost counterintuitive sense, the skier, the mountaineer, and the kayaker, as the case may be, become the point of dominating interest. "It's their position in the landscape that makes them significant," says Marc.

"You have to closely study what's being done in photography now to find out how to differentiate yourself. That doesn't mean to become an amphibian and turn into something you don't want to be, but rather to define what you want to photograph while keeping in mind what's being done so that you're not assimilating someone else," says Marc. "I also look at other fields like fashion and industry to derive different ideas and techniques to apply to my landscape photography."

Marc also brings this sensibility to his commercial work, which accounts for about a third of his business (landscape and outdoor adventure represent the other two-thirds). Marc says that though he enjoys commercial photography and engages it creatively, its primary purpose is to help provide a financial foundation for pursuing his coffee table book photography.